BNB Bank Hudson Valley Federal Credit Union

FirstCapital Bank of Texas

85,000 ONLINE VIDEO VIEWS-TO-COMPLETION IN LESS THAN FOUR WEEKS

Overview

With a brand identity in place—and a super-crowded competitive market—FirstCapital Bank of Texas needed a standout strategy to bring to life the positioning they’d already invested in. Using an innovative documentary style, our campaign takes the power of the testimonial to a whole new level and engages the bank’s West Texas constituencies: In just four weeks, 85,000 potential customers viewed the new spots online in their entirety.

Client

FirstCapital Bank of Texas

What We Did

Branding, Print Ads, Broadcast, Outdoor, Digital, Website

Branding

Broadcast

Website

Digital

Print Ads

Outdoor

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