Arlington Federal Credit Union
not just mobile-friendly, member-friendly
overview
Arlington Federal Credit Union’s dedication to helping members along their financial journey resulted in a website that was educationally robust, but slow to load—and virtually impossible to navigate on a mobile device. Now they have a site that’s still content rich, yet mobile-friendly and conversion-focused, delivering a more relevant, meaningful and satisfying experience for each user—and unprecedented outcomes for the Virginia credit union.
a clear message—and path forward
With brand and product messaging sharing center stage on the site’s homepage banner, there’s no mistaking how AFCU feels about their members—or how Virginia residents can take advantage of the credit union’s market-leading product offers.
Unique products. The best rates. Community-driven service.
the big picture, in little bites
AFCU has a lot to say—about their products, and about their commitment to both members and the communities they serve. “Snackable” content and a modular design let them say it without “scroll fatigue.”
local visuals, global appeal
Site graphics combine rich local imagery with not-your-typical lifestyle photography giving the site a distinct look-and-feel that’s community-focused yet universally appealing.
conversion-focused, on-page experiences
With a solid paid search strategy in place, our conversion-focused on-page experience turns this vehicle’s high-potential traffic into stronger sales.
cool “school” tools
Each product page features a prominent toolbox, providing easy access to educational resources AFCU believes most of their members want—without disrupting the sales experience for those who don’t.
Outcomes
Within eight months of launch:
10K
online applications and account openings
35%
increase in total site visitors
86%
increase in mobile visitors