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Fordham Graduate School of Social Service

turn a shared passion into successful student recruitment

overview

Our research-driven  campaign for Fordham University’s Master of Social Work program is one only this top-ranked graduate school can own: Not just because it’s built around the Fordham name, but because it strongly conveys their vision and purpose—and converts like-minded individuals into Master of Social Work (MSW) candidates.

Target grad students with digital precision

The best way to find a specific student—in this case, an MSW candidate—is to analyze the ones you already have, right? That’s what our digital strategists did for Fordham: Using an in-depth analysis of student records to finely slice and dice our geotargeted campaign for the grad school’s Westchester, Manhattan, Bronx and online campuses.

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Seek, find, convert

We not only helped Fordham find the right students, we helped the right student find them: optimizing their online content, improving the user experience (UX) on their pages and implementing conversion-focused strategies.

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Outcomes

55%

lower cost per qualified lead vs. the industry standard

35%

increase in organic search volume in 12 months following updates

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Working Together

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