Gurwin Jewish
touching moments triple online leads and conversions
overview
Gurwin Jewish’s founding mantra to “treat every client as if they’re our own family” is the foundation of a touching, multiple award winning—and results producing—campaign for this leading senior care services provider.
Video & Motion
True & tender moments
Using real clients and employees, campaign video celebrates the intimacy of family through iconic gestures and words. While short spots support service-line marketing in digital channels, a 30-second compilation for broadcast builds brand recognition and communicates Gurwin’s full continuum of care.
The highest authority
Who doesn’t want Grammy’s or Nana’s approval? Campaign messaging telegraphs Gurwin’s high care credentials and leverages its faith-based focus while embracing other cultures.
Digital Marketing
Connect with families in need
Focused video and static banner ads target and remarket seniors and caregivers in search of specific Gurwin services, driving more—and more qualified—visitors to the provider’s website.
Public Relations
Bring family stories to life
Leveraging the power of mainstream media, our PR team works with Gurwin to tell their stories of quiet triumph: The residents, the staff and the families that make their facility a caring, compassionate and vibrant home for people in every stage of their later years.
Outcomes
362%
increase in online leads
304%
increase in online conversions
84%
more efficient cost-per-conversion vs. industry standard