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Gurwin Jewish

touching moments triple online leads and conversions

overview

Gurwin Jewish’s founding mantra to “treat every client as if they’re our own family” is the foundation of a touching, multiple award winning—and results producing—campaign for this leading senior care services provider.

Video & Motion

True & tender moments

Using real clients and employees, campaign video celebrates the intimacy of family through iconic gestures and words. While short spots support service-line marketing in digital channels, a 30-second compilation for broadcast builds brand recognition and communicates Gurwin’s full continuum of care.

Print

The highest authority

Who doesn’t want Grammy’s or Nana’s approval? Campaign messaging telegraphs Gurwin’s high care credentials and leverages its faith-based focus while embracing other cultures.

Digital Marketing

Connect with families in need

Focused video and static banner ads target and remarket seniors and caregivers in search of specific Gurwin services, driving more—and more qualified—visitors to the provider’s website.

Public Relations

Bring family stories to life

Leveraging the power of mainstream media, our PR team works with Gurwin to tell their stories of quiet triumph: The residents, the staff and the families that make their facility a caring, compassionate and vibrant home for people in every stage of their later years.

Outcomes

362%

increase in online leads

304%

increase in online conversions

84%

more efficient cost-per-conversion vs. industry standard

Working Together

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