Molloy College
this box unpacks a powerful recruitment punch
overview
As Molloy College’s agency-of-record for the past 14 years, we were most recently charged with developing a marketing expression of the “Live Your Story” mantra that has become part of its campus culture. We created something more: A powerful, compelling strategy that enhances the Long Island College’s brand and reputation among influencers—and drives interest and engagement among student prospects.
Brand Development
This lion still roars
Known affectionately as the “OutLion,” this new brand icon is extracted from Molloy’s previous shield mark, presented in a simplified, minimalist and more modern fashion.
VIDEO & MOTION
A compelling messaging “platform”
Our creative centers around The Box, an elevated red platform that stands (literally) as a metaphor for the solid foundation a Molloy education provides. The Box is at once a launchpad to success, a podium celebrating accomplishment, a platform upon which to express ideas, and a stage to express individuality.
“Legs” to work across all programs
From undergrads to athletes, from nurses to teachers, from musicians to working-mom MBAs, a full spectrum of archetypes from the Molloy community are represented in print portraits.
DIGITAL
Market where they are
Our digital strategy makes the most of the hours high school (and college) students spend on their phone with striking silhouettes and bold statements encouraging prospects to “Live Your Story” at Molloy.
Short-form video drives student engagement, while display ads drive record-breaking attendance at recruitment events.
Outdoor
Dominate where they live
Whether student prospects are taking the train into Manhattan—or taking a trip to one of Long Island’s most popular malls—Molloy messaging is there.
Outcomes
Within weeks of campaign launch:
81%
increase in website traffic
55K
more unique site visitors, year over year
#1
open house attendance in school’s history