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Molloy College

turn top national accolades into elevated awareness

overview

What do you do when a relatively small college gains national recognition? You market the hell out of it (obviously). But it’s how you do it that can mean the difference between a seal on a recruitment ad—and a real competitive advantage. For long-time client Molloy College, we leveraged their national ranking as Money® magazine’s #1 Value All-Star as the first phase of a new strategy designed to elevate the College’s brand and awareness, their reputation among influencers—and student interest.

Brand Development

This lion still roars

Molloy’s brand icon is clean, crisp and contemporary but retains the beloved lion that’s been part of this mark since the College’s founding.

Video & Motion

Give a national ranking real meaning

With powerful, outcomes-focused statements—and booming voice talent—our broadcast and custom paid social video spots make Molloy’s Money® ranking differentiate the college to help drive in prospective students (and their parents).

DIGITAL

Market where they are

There isn’t a high school (or college) student who isn’t tied to their phone: Our digital marketing strategy makes the most of their time there.

Outdoor

Dominate where they live

Whether student prospects are taking the train into Manhattan—or taking a trip to one of Long Island’s most popular malls—Molloy messaging is there.

Print

Give them the proof they seek

With more students (and parents) paying closer attention to the ROI of their higher education dollar, this print ad series gives them the real-world data they seek—and gives Molloy a real competitive advantage.

Outcomes

2x

digit attendance increases at each open house for over a decade

600

freshmen enrolled in 2018 (the largest incoming class)

300%

increase in honor student enrollment

Working Together

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