Austin Williams partnered with MCB to develop a modern site experience built for growth and engagement.
Metropolitan Commercial Bank’s website, MCBankNY.com, has won a 2025 WebAward in the Bank Standard of Excellence category, awarded by the Web Marketing Association. This international competition evaluates sites across industries for overall web excellence.
The award honors a digital experience that Austin Williams brought to life through an end-to-end, integrated build, spanning strategy, UX, and information architecture, design systems, development, and full-site content.
Built in celebration of Metropolitan Commercial Bank’s 25th anniversary, the site was designed to deliver a more intuitive, relationship-focused experience for the Bank’s priority audiences, including middle-market businesses, key industries, and specialized segments such as EB-5 investors.
“From the beginning, this was a true partnership,” said David Naranjo, VP, marketing manager. “Austin Williams took the time to understand who we are, how we work, and what our clients need from us, then translated that into a modern website that feels aligned with our brand and built for where we’re headed. We’re proud of the result, and grateful to see that work recognized.”
The new MCBankNY.com experience was strategically designed to support the Bank’s growth goals by strengthening relationships with existing clients, generating new leads, and creating clearer pathways for prospective clients, partners, and employees to connect with the right teams. With content that validates MCB’s expertise and a navigation system that makes sophisticated solutions easier to explore, the site has created opportunities across the Bank’s business, commercial, and personal banking.
“This award reflects more than great design; it reflects great collaboration,” said Andrew Catalano, managing partner at Austin Williams. “Our strategy, UX, design, development, SEO, and content teams worked in lockstep with MCB to deliver a site that performs as beautifully as it looks. It’s built for today’s users and scalable for tomorrow’s opportunities.”
Established in 1997, the Web Marketing Association’s WebAwards set the global standard for excellence in website development, with independent judges evaluating entries on design, innovation, content, technology, interactivity, and navigation. Winners represent the highest level of achievement across 86 industries worldwide.
About Austin Williams
Austin Williams is a full-service advertising, marketing, digital, and public relations firm that creates ideas that inspire action for clients in the healthcare, higher education, financial services, and professional services industries. Certified as a Women Business Enterprise (WBE) by the State of New York, the Long Island-based firm was founded in 1992 and was named one of the 100 fastest-growing agencies in the nation. In 2023, it was listed as “Best Advertising Agency” by Long Island Business News in their “Reader Ranking Awards,” and in 2020 was named a Newsday “Top Places to Work.”