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Senior Paid Search Strategist

Austin Williams is looking for a Senior Paid Search Strategist to manage moderate to large scale paid search accounts by leveraging tools and measurement platforms such as Google Ads, Google Analytics, and Microsoft Advertising.

Responsibilities

  • Oversee the setup and performance of all clients’ paid search campaigns.
  • Supervise a junior member of the paid search team
  • Demonstrate a complete understanding of bid management systems/practices.
  • Maintain and optimize keywords, ads, and budget pacing in an effort to generate conversions at efficient costs.
  • Develop and implement search test strategies (inclusive of, but not limited to: bidding strategies, copy, keyword match types, campaign structures, etc.) in an effort to maximize program effectiveness.
  • Provide copy and headline suggestions working with cross-functional teams to implement and test.
  • Generate new keywords, ad groups, and campaigns, and support the creation of new paid search initiatives.
  • Analyze campaign results to draw insightful conclusions from the data and make actionable recommendations for future efforts.
  • Generate KPI reporting for all major metrics on both a routine and as-needed basis.

Desired Skills and Experience

  • 4-year college degree or equivalent experience.
  • Minimum 3 years of paid search experience.
  • Thorough understanding of paid search best practices.
  • Expertise in Google Ads.
  • Competency with keyword research tools including Google Ads Keyword Planner.
  • Comprehensive awareness of paid search industry and familiarity with digital marketing as a whole.
  • Advanced computer skills (Word, Excel, PowerPoint).
  • Strong organizational skills.
  • Adaptable to change and ability to multitask.
  • Ability to work autonomously and demonstrate self-starter qualities.
  • Be a team player.
  • Willingness to think outside the box and push the limits of traditional campaign structures.

Good to Have

  • Experience in the healthcare, financial services, and/or higher education verticals.
  • Experience working with Google account representatives.
  • Working knowledge of Google Ads Editor.

AW Benefits

  • Participation in AW’s health plan, dental plan and Flexible Spending
  • Participation in our 401(k)
  • Participation in our Unlimited Paid Time Off (PTO) Policy
  • Eligibility for an annual year-end merit increase and bonus, depending upon company and individual performance.

apply now

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