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Social Media Manager

Austin Williams is looking for a Social Media Manager with a specialization in both paid and organic social media. The candidate should have a minimum of 5 years of experience managing paid social media. In this role, the candidate will lead our clients’ paid social media campaigns – overseeing campaign strategy, implementation, optimization and performance analysis. This position will manage a junior social strategist and report to the Director of Digital Strategy.

The candidate must be able to work in our Hauppauge, NY, office.

Job details

 

JOB TYPE

Full Time

 

RESPONSIBILITIES 

 

SOCIAL MEDIA
  • Use your deep understanding of social media platforms like Facebook/Instagram, LinkedIn, Twitter, Snapchat, and TikTok to own the strategy, configuration, and execution of all social media campaigns to generate leads—primarily in paid channels.
  • Recommend appropriate targeting audiences, KPIs/conversion events, and budgets on a per-client and per-campaign basis.
    Consult with account and creative teams on recommended ad format options and best practices, including running A/B tests to inform future campaigns.
  • Work with the analytics team to Incorporate advanced targeting and conversion tracking, including first-party data.
  • QA all social campaign setup to ensure budgets, audiences, KPIs, ad creative, etc. are accurate before launch.
  • Routinely monitor social metrics to gauge performance and provide insights, recommendations, and optimizations.
  • Collaborate with the reporting and analytics team to provide monthly and quarterly learnings and recommendations for future campaigns.
  • Actively participate in proposal efforts and existing client presentations.
    Guide agency on platform updates, usage trends, new opportunities and other relevant news.

 

DESIRED SKILLS AND EXPERIENCE
  • 4-year college degree or equivalent experience.
  • Extensive knowledge of Facebook Ads is required, preferably with Blueprint certifications.
  • Expertise in Google Analytics.
  • Advanced computer skills (Word, Excel, PowerPoint).
  • Strong organizational and presentation skills.
  • Experience leading and training junior staff.
  • Adaptable to change and ability to multitask.
  • Ability to work autonomously and demonstrate self-starter qualities.
  • Be a team player.

 

apply now

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