Digital strategy expert Allie saves the drama for the novels she writes in her spare time. As director of digital strategy, she prefers helping AW clients achieve dramatic results.
When you were 10 years old, what did you want to be when you grew up?
I’ve always wanted to be an author and wrote fiction stories from a young age. My goal was to have a novel published by the time I graduated from high school, and while I did write hundreds of pages of a story, I’m glad I never got to send it to anyone… the angst and drama were over the top, even for a 15-year-old!
I did fulfill my dream of getting published in the summer of 2020, when my first real novel came out! It’s under a pen name, because I never did quite get over my love for angst and drama.
Any bucket list items?
I want to take a cruise around the world after I retire… one of those six-month-plus trips where you explore dozens of countries and do nothing but eat and explore.
If you had to switch AW teams for one week, which department would you work in?
I would love to work in the studio, especially with a shoot going on. I majored in film and video production in college, and I love being on a set!
What do you like about working at an agency?
I come from more than a decade of in-house experience, and it was easy to get stuck in a rut of the same ol’ thing every day. Agency life is completely different! We work with so many different clients across a variety of verticals, so no two days are ever the same.
I also love that I learn something new about a different business every single day, and those learnings can influence a completely unrelated client in surprising and effective ways.
What’s the weirdest thing on your desk?
I like to personalize my space with things that inspire and make me happy. That leads me to have a lot of weird things, but I guess the weirdest would be a wooden frog with a mallet that, if you run the mallet up the frog’s spine, makes it sound like a real frog. It was a souvenir from an old coworker.