For account director Ben, AW is an “Abundant World” filled with exciting collaborations, where he gets to build client relationships and explore their “why” to develop effective strategies that achieve goals.
What three words best describe you?
Optimistic, compassionate, all-in.
What makes a great brand?
Great brands don’t sell; they enroll — which happens organically when your targets recognize you have the same WHY they do.
Too many advertisers lead with WHAT they do and HOW they do it, but consumers find and remain loyal to brands who believe in or value the same things they do — and that’s WHY brands become great when they promote theirs.
What do you like about working at an agency?
I love that every day is different and provides the opportunity to work with all kinds of very talented business leaders — internally and externally.
Re-name Austin Williams with two other “A W” words.
What real or fictional person would you go on a road trip with?
Is this a test? The answer is my wife (though a fun-filled romp with David Lee Roth sounds adventurous!).