When he isn’t belting out complex karaoke hits (or writing about them), senior copywriter Elliot loves creating messaging that hits all the right notes—for him and our clients.
Any hidden talents?
Karaoke. I can rattle off songs that have a lot of words—like “It’s the End of the World as We Know It (and I Feel Fine)” by R.E.M. or “The Devil Went Down to Georgia” by Charlie Daniels—without looking at the monitor, and really engage with the crowd while I’m singing. My novel, Robert’s Rules of Karaoke, was largely inspired by my favorite karaoke place in Manhattan.
What do you like about working at an agency?
I love that no two days are the same. Between all the different types of clients, the kinds of projects we work on for them, and everything there is to learn about what we’re marketing, I’m never bored.
What’s your favorite part of being a copywriter?
It has to be the moment when an idea clicks into place, hearing the words in my head and knowing they’re sending the exact message we want to get across. It’s very satisfying; I imagine it’s how Pete Alonso feels when he makes contact with the ball and knows it’s going over the fence (#LGM).
What’s the best idea you’ve ever had?
In 2016, I had the idea to write a parody of the opening number from Hamilton with lyrics about Chanukah. It wound up turning into a Hamilton parody medley that the Jewish a cappella group Six13 performed for the Obamas at the White House. That’s pretty hard to top.
Name your top five desert island movies
The Princess Bride, The Karate Kid, My Cousin Vinny, High Fidelity, and A Few Good Men.