Hailey brings bold ideas, trend-savvy energy, and a competitive edge to every strategy she stirs up—always finished with a twist of lime.
What’s the best advice you’ve ever been given?
Everything always works out exactly as it should. Although sometimes you may be upset that something didn’t work out how you wanted it to, it’s making room for something better. I really believe this to be true, as I’ve personally experienced this.
If you had to switch AW teams for one week, which department would you work in?
I would love to switch to the creative studio for a week! In college, I took elective classes in Photoshop, InDesign, and all things Adobe. I think it would be really cool to continue sharpening my skills in this area. I also find the retouching, graphic design, and aesthetic aspects of this work to be super fun.
What is your favorite thing about advertising?
My favorite thing about advertising is selling a new idea to my team or clients and getting them on board with something they may not have heard of. With the constant changes in technology, platforms, and strategy, there’s always something new to try out, and it’s important to stay on top of emerging trends to evolve with them. It also gives us a leg-up on competitors (and I’m very competitive).
What inspires you?
My friends and family inspire me. They’re all so supportive and always show interest in what I do, so if I can tell them about something successful I had a role in, it’s a great feeling and pushes me to continue working hard. It’s also just great to feel accomplished through making an impact with my work.
Rename Austin Williams with two other “A W” words.
Always Winning, did I mention I’m competitive?
What’s your go-to Happy Hour order?
My consistent go-to is a Tito’s soda with extra lime wedges. If we’re keeping it classy, I’ll get a Cosmo.