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Senior Digital Analyst

Jessica Bartels

When she’s not serenading the masses or teaching dogs to roll over, AW digital analyst Jessica is transforming strategic numbers into immersive brand stories.


Any hidden talents?

I’m a certified professional dog trainer and a professionally trained singer. I have performed on an airplane, cruises, stages, bars, restaurants, weddings, my high school graduation, and a collegiate football game, to name just a few!


What makes a great brand?

A great brand has personality. A great brand is more committed to purpose than to profit. A great brand evokes emotion. A great brand is an experience, not a name.


What’s your favorite part of being a digital analyst?

I get to turn something technically inclined into something creatively depicted, harmoniously blending the art of numbers, graphics, and words to tell immersive stories.


What’s the best idea you’ve ever had?

It’s a toss-up between a potato bar restaurant called Spudderly Delicious and Cookieverse, an assortment of your favorite cookie brands united in one package! Think about it; rather than three rows of Oreos, wouldn’t it be more fun to have one row of Oreos, another of Chips Ahoy, and one of Fudge Stripes? Cookies united!


What’s the weirdest thing on your desk?

A stuffed animal of Baxter the Bearcat, my college mascot from Binghamton University.


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