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Digital Clairvoyance: The Next Step in Web Design & Development

The keyboard has remained the primary route of entry to all data input since the inception of the computer. It’s time to change all of that.

Today’s modern speech recognition systems make misinterpreted voice recognition and stressful repeats of dialogue a thing of the past. And users are jumping on board. Last year, 20 percent of mobile searches were conducted through voice search. By 2020, that number is expected to increase to 50 percent.

Isn’t it time to drop the physical keyboard once and for all?

Such a movement will recover valuable space at home and at the office. You can easily operate your computer standing up or sitting down and simply speak towards the display. (Alexa, only better.)

Imagine how much more streamlined a website could be without relying on a keyboard for the user experience: Just an active website listening for your command. Menus would be a thing of the past as the visitor simply instructs the intent of their visit, via the utterance of a request. Navigation would not only be streamlined, it would be highly focused.

And we’d know so much more about every user—and how to maximize their experience (and site conversions). Keyboards could never provide data about the user other than the words that have been typed. However, a voice tells far more. Through voice command, the website can determine gender, age, emotional state, and more!  Imagine how much more accurate and customized your content delivery to the visitor could be. A nervous mother looking for the nearest pediatric center would get information in critical seconds. A teenager visiting a financial institution site may get served up a student loan or youth checking offer. Easily recognize a return visitor and continue where they left off. The possibilities are endless (and exciting).

The ability to serve what you need when you need it is improving. Voice is the next step… the next plateau… to digital clairvoyance.


Director of Digital Development