Higher Ed Marketers May Need a Reality Check July 11, 2018 Do traditional college students have different—and higher—expectations than their nontraditional counterparts? It would seem so. A recent national study of […]
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5 Priorities for Digital Banking Success June 28, 2018 Last month Citi announced plans for a digital-only bank. Citing its shrinking physical presence, Citi will develop a service that […]
IHOb: Blunder—or Brilliant? Is there really such a thing as bad press? June 19, 2018 IHOP stands for International House of Pancakes—everybody knows that. But what does IHOb stand for? When the 60-year-old restaurant chain […]
Evolution of Design: What’s Hot and What’s Not June 14, 2018 Why are artists so passionate about their work? Could be because the design field remains in a constant state of […]
GDPR: What It Is, What You Should Do—and Why You Should Care May 29, 2018 The European Union’s (EU) General Data Protection Regulation (GDPR) went into effect on Friday, following a flurry of activity that […]
Beyond Brochureware: Creating a Law Firm Website That Really Clicks May 22, 2018 What does your law firm website tell clients about you? More importantly, how does it make them feel? The fact […]
How Financial Institutions Can Become Social Media Superheroes May 15, 2018 Even if you don’t know anything about the Marvel Cinematic Universe (MCU) or have no interest in the movies and […]
Are Advertisers Doing an About-Face on Facebook? May 07, 2018 Since the Facebook user data “scandal” broke last month, the PR storm has grown—heavily fueled by Zuckerberg’s congressional testimony— during […]
Tell Me A Story… (A Healthy One): Tactics for Healthcare Marketing April 25, 2018 Marketing the services of a healthcare provider isn’t the easiest thing in the world. After all, consumers typically don’t shop […]
Providing New Value to Patients: Contextual Marketing and the Healthcare Industry April 19, 2018 Eighty percent of Americans have searched online for a health-related topic, according to a study by the Pew Internet & […]
Marketing Automation: How to Market Like Iron Man and Jarvis April 11, 2018 By now, just about everyone is familiar with Iron Man: the genius billionaire playboy philanthropist super hero who uses his […]
Facebook’s Data Analytics Problem: Pay No Attention to That Man Behind the Curtain April 04, 2018 Both Facebook and data analytics firm Cambridge Analytica have come under intense scrutiny for what some are calling an unethical—or […]
Turbocharge Your Business Development with PR March 28, 2018 Reputation is everything. One of my former clients, Larry Silverstein, the World Trade Center developer, is fond of saying, “A […]
