“WE’VE GOT A CRISIS!”: PR’S ROLE IN CRISIS MANAGEMENT October 11, 2018 Everyone’s got their own version of a crisis. The alarm didn’t go off. My novice-driver son got into […]
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“Value” in Financial Services Is Evolving: Here’s What It Means for Brand Loyalty September 25, 2018 For financial service customers, “value” is no longer limited to low rates and special offers. Customers are now thinking beyond […]
Where to Invest Your 2019 Financial Marketing Dollars for Maximum ROI September 20, 2018 Summer vacation is done and the kids are back to school. And while winter is still a few months off, […]
Five Ways to Build Trust in a World That Doesn’t September 13, 2018 Do you trust me? Increasingly, the answer is no. The level of trust in the US general population is at […]
Digital Clairvoyance: The Next Step in Web Design & Development September 04, 2018 The keyboard has remained the primary route of entry to all data input since the inception of the computer. It’s […]
Don’t manage your online reputation. Market it. August 23, 2018 Marketing folks tend to be control freaks. We take pride in controlling how brands are presented. We fine-tune and tweak […]
Best Practice Web Design You Can Bank On: A Closer Look August 16, 2018 With more financial consumers going digital than ever before, delivering a great online experience to current (and prospective!) customers has […]
Media Consumption: Understanding The Wonderful World of Nielsen August 08, 2018 The media world we live in is both tumultuous and fragmented. Where and how we get our news and information […]
Move Over IHOB, Here Comes Google August 02, 2018 Here we go again: Another brand name change. But this time it’s Google taking the lead. Is this legitimate rebranding […]
New Google Ad Offerings: Big Deals or BS? July 26, 2018 Google recently announced a series of new ad offerings, all with a common component: Machine learning. The search giant has […]
The OTT Opportunity July 19, 2018 It is no secret: The way people watch TV has been rapidly changing in recent years. Traditional television may still […]
Higher Ed Marketers May Need a Reality Check July 11, 2018 Do traditional college students have different—and higher—expectations than their nontraditional counterparts? It would seem so. A recent national study of […]
5 Priorities for Digital Banking Success June 28, 2018 Last month Citi announced plans for a digital-only bank. Citing its shrinking physical presence, Citi will develop a service that […]
