Best Practice Web Design You Can Bank On: A Closer Look August 16, 2018 With more financial consumers going digital than ever before, delivering a great online experience to current (and prospective!) customers has […]
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Media Consumption: Understanding The Wonderful World of Nielsen August 08, 2018 The media world we live in is both tumultuous and fragmented. Where and how we get our news and information […]
Move Over IHOB, Here Comes Google August 02, 2018 Here we go again: Another brand name change. But this time it’s Google taking the lead. Is this legitimate rebranding […]
New Google Ad Offerings: Big Deals or BS? July 26, 2018 Google recently announced a series of new ad offerings, all with a common component: Machine learning. The search giant has […]
The OTT Opportunity July 19, 2018 It is no secret: The way people watch TV has been rapidly changing in recent years. Traditional television may still […]
Higher Ed Marketers May Need a Reality Check July 11, 2018 Do traditional college students have different—and higher—expectations than their nontraditional counterparts? It would seem so. A recent national study of […]
5 Priorities for Digital Banking Success June 28, 2018 Last month Citi announced plans for a digital-only bank. Citing its shrinking physical presence, Citi will develop a service that […]
IHOb: Blunder—or Brilliant? Is there really such a thing as bad press? June 19, 2018 IHOP stands for International House of Pancakes—everybody knows that. But what does IHOb stand for? When the 60-year-old restaurant chain […]
Evolution of Design: What’s Hot and What’s Not June 14, 2018 Why are artists so passionate about their work? Could be because the design field remains in a constant state of […]
GDPR: What It Is, What You Should Do—and Why You Should Care May 29, 2018 The European Union’s (EU) General Data Protection Regulation (GDPR) went into effect on Friday, following a flurry of activity that […]
Beyond Brochureware: Creating a Law Firm Website That Really Clicks May 22, 2018 What does your law firm website tell clients about you? More importantly, how does it make them feel? The fact […]
How Financial Institutions Can Become Social Media Superheroes May 15, 2018 Even if you don’t know anything about the Marvel Cinematic Universe (MCU) or have no interest in the movies and […]
Are Advertisers Doing an About-Face on Facebook? May 07, 2018 Since the Facebook user data “scandal” broke last month, the PR storm has grown—heavily fueled by Zuckerberg’s congressional testimony— during […]
