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Is the NFL Really Going to “Brand” Their Players?

It works for pro sports in Europe. It works for NASCAR in the states. But is professional football ready to start showcasing brand logos on their uniforms? Who can’t see Ray Lewis pounding an opposing quarterback while donning a feminine hygiene spray icon on his helmet?
$230 million says fire-up the embroidery machine! According to a New York Post article, you wonder how long can the NFL resist $230 million from ads on jerseys?



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