With 93% of online experiences beginning in a search engine—and 75% of users never making it past the first page of results—having a solid SEO strategy that moves your brand up the rankings (and keeps it there) is key to staying competitive in the digital space. Does your in-house marketing team have the bandwidth to do so? Few do. We’ll explore the benefits of outsourcing SEO and why working with an SEO agency is one of the best ways to do it.
Reasons to Outsource SEO
SEO is complex and constantly evolving. More often than not, it doesn’t pay to train employees to take on your SEO efforts. They may not have the right skills, training can be an expensive, long-term investment—and hiring a dedicated SEO specialist might not be in your budget. Designating your SEO efforts to a third party, like an experienced full-service agency, is a more cost- effective solution and gives you access to a team of SEO experts without adding to your headcount.
Free up internal resources
Burnout is real. Adding SEO management and strategy to your marketing team’s already full plate can impact their productivity, well-being, and outlook. The truth is that SEO work can be tedious and time-consuming. SEO specialists research keywords and phrases, monitor performance, comb through content for optimizations and backlinking opportunities, review competitors, and more—over and over again. By outsourcing your SEO, you can free up your team to work on tasks that are more meaningful to them.
More effective strategy
But SEO is more than just finding the right keywords to reach your targets. It’s a well-developed strategy. When you outsource your SEO to an experienced partner, you’ll benefit from a solid plan that includes developing organic, owned content like blogs, social media posts, tutorials, and more that can improve your website’s visibility. This thoughtful approach ensures that your digital marketing efforts are connected, increasing overall traffic while improving on-site user experience (UX), reducing bounce rates, and increasing the number of pages viewed by each visitor.
Why You Should Outsource to an SEO Agency
See results faster
An SEO audit is one of the first things an SEO agency will complete. An audit analyzes your web presence in relation to best practices, sets a baseline for progress, and serves as a roadmap for implementation in order of priority. SEO audits often reveal quick, easy-to-fix changes that can yield fast, impactful results.
Capture traffic at every stage of the funnel
Someone, somewhere, is searching Google for your product or service. They may not know what it’s called or that it exists at first, but they will be searching for solutions to a problem or describing what they want more broadly. An SEO agency will know how to capture this traffic and get them into your sales funnel.
Scale SEO efforts quickly
SEO agencies have the resources and experience to scale your SEO faster than most internal teams can. An agency team can quickly compile keyword research, thoroughly assess the competition, and increase your content marketing output thanks to dedicated creative teams.
Access powerful tools & expertise
Outsourcing also gives you access to the latest and greatest SEO tools, most of which can be expensive and difficult for marketing teams to reconcile with their budgets. Beyond the expense, there’s usually a learning curve associated with the tools, and that can get in the way of your ability to harness their full potential. An SEO agency gives you access to these tools and an entire team of digital marketing experts ready to put them to work for your business.
Get an objective perspective from a strategic partner
An SEO agency will work with you to understand your business priorities and optimize the pages you want to rank higher. Many times, an agency can provide a fresh, objective perspective that can help identify other ways people are searching for your products or services in more conversational terms, like referring to a vehicle loan as a car or truck loan, instead of an automobile loan.
They also will help you develop and create relevant content for that query, all to move that visitor through the funnel and convert down the line.
SEO is a long game, but when done right with the right partner, it will pay off in the long haul. At Austin Williams, our SEO specialists are part of a larger, full-service agency with resources for paid search, content marketing, social media and reporting to grow your website’s presence online and track ROI regularly.
Ready to put our experience to work for your business? Let’s talk.