The Web is abuzz with news that The Royal Opera House has turned to Twitter to garner interest in its upcoming “Ignite” season – yes, The Royal Opera House (ROH) of London, England.
The public has been invited to contribute to the creative development of an as-yet completed play via “Tweets” – 140 character messages – that are uploaded to the ROH’s Twitter account. Select tweets will then be chosen and added as excerpts and eventually performed in the play’s libretto section.
The basis for this project, entitled “Your Opera,” comes from the desire for the ROH to be seen as an opera house for the general public. At the same time, though, they’re also trying to expose the public to the creative side of opera, and put it in the light as being the definitive form of storytelling.
While many are questioning how the play itself might turn out, one thing that’s undeniable is the success that this experiment has had thus far in just the few days since its announcement. Blogs, news, and social media sites are talking about this story; more specifically, they’re talking about, of all things, The Royal Opera House. In this day and age, any publicity can potentially be GREAT publicity.
After all, it was Oscar Wilde who said, “There is only thing worse than being talked about and that is NOT being talked about.”
Check out Yahoo! News and the BBC for further insight in to this developing story.
Ready to write your own opera? Check out The Royal Opera House’s “YourOpera” Twitter account.