Buzz marketing is not a new concept. Also known as word of mouth (WOM) or viral marketing, its goal is to get a consumer so intrigued by a product or service that it initiates a thread of conversations, generates hype and results in increased consumer awareness.
Positive word of mouth about a product or service is a very powerful tool. Research has shown that a WOM recommendation by a familiar source is the best possible way to influence the consumer.
Unlike more conventional marketing strategies (which often requires a large budget, casting an idea into a sea of consumers and then hoping they take the bait), buzz marketing is directed at a targeted audience in an effort to spur a chain reaction.
There are many avenues to explore under the umbrella of buzz marketing, including:
- Social media sites
- Interactive technology
- Guerrilla marketing
The key to creating buzz is to have a product or service that is interesting enough to get people to talk about it. There are several things that can spark a person’s interest, whether it’s a humorous story or a fascinating event, the key is to tie the fascination to the product or service. Discovering a new product or service that most others have yet to hear about and sharing it with others is when the buzz begins. Being the first one at the party to share a piece of news that will leave others talking is exciting for that person, and a valuable commodity to the “advertiser.”
Continue checking out our blog as I tap into some of the various vehicles that can be used in creating buzz and how to successfully target consumers and peak their interest.