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Crosstex SecureFit
boost year-over-year product sales 92%
overview
How do you make the invisible, visible? We did just that to help Crosstex market their protective face masks. The SecureFit® Challenge uses vibrant-colored powder to provide a literal face-to-face comparison of a SecureFit mask with a standard one and vividly demonstrate the superiority of our client’s patent-pending design.
Make the invisible, visible
SecureFit went face-to-face with the competition in this foldout brochure insert atop the industry’s leading product catalog.
![Crosstex Brochure](https://www.austinwilliams.com/wp-content/uploads/2018/08/Crosstex_1370xHeight_Case_Study_1_Across.jpg)
Video & Motion
Science meets fashion
A behind-the-scenes short—excerpted from our product video—got the sales force pumped and ready for action.
Web Development
Drive trial—and sales
All marketing drove to a landing page architected to stimulate trial and drive sales.
![Crosstex Microsite in tablet](https://www.austinwilliams.com/wp-content/uploads/2018/08/Crosstex_1920x714_Case_Study_Full_Width.jpg)
Outcomes
92%
annual sales increase—the largest in Crosstex’ history