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Family Service League

A better way to find help—and helpers

overview

The Family Service League (FSL) is a social services organization that works to improve the lives of 50,000 Long Islanders in need. What did the nonprofit need? A website that made it easier for individuals and families to find the help they were looking for—and for the nonprofit to find the donors it needs to make providing these vital services possible.

Website development

The online portal to more than 60 programs in 20 locations, a volunteer pool of 400, dozens of community events and fundraising initiatives big and small, the FSL website needed to make accessing its vast resources—or contributing financially to support them—streamlined and simple, on any device and on every page.

Asking for help can be tough. Finding it shouldn’t be. With functionality that enables a user to search through all FSL programs via the person in need, where they live—or the specific service type they’re looking for—finding the right resources online takes just a few clicks.

While helping individuals find the support they need is FLS’s mission, finding donors and volunteers to support those programs is vital to FSL’s ability to deliver on it. Prominent calls-to-action and simple functionality streamline the process for individuals, groups and corporate partners.

Outcomes

In the first six months following launch:

35K

new site visitors

40%

increase in organic search traffic

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Working Together

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