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Leukemia & Lymphoma Society
Fueling a campaign to cure cancer
overview
Leukemia & Lymphona Society-Long Island is the local chapter of a national organization helping children and families fighting the battle of their lives. We focused on their stories of bravery and dedication to inspire others to join the cause.
The power of TV...
We tapped the reach of local broadcast outlets to allow motivated young people to speak for themselves. View CBS News Clip
Walking the walk ...
We showcased events that brought the community together to further the cause.
Making dreams come true ...
We helped put a smile on the face of a 5-year-old cancer warrior.
View CBS News Clip
Outcomes
$4m
raised
20mm
media impressions in NYC