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Leukemia & Lymphoma Society

Fueling a campaign to cure cancer

overview

Leukemia & Lymphona Society-Long Island is the local chapter of a national organization helping children and families fighting the battle of their lives. We focused on their stories of bravery and dedication to inspire others to join the cause.

The power of TV...

We tapped the reach of local broadcast outlets to allow motivated young people to speak for themselves. View CBS News Clip

Walking the walk ...

We showcased events that brought the community together to further the cause.

Making dreams come true ...

We helped put a smile on the face of a 5-year-old cancer warrior.
View CBS News Clip

Outcomes

$4m

raised

20mm

media impressions in NYC

Working Together

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