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Mission Fed Credit Union

now banking at mission fed... jackson merrill

overview

When Mission Fed partnered with Padres’ rising star Jackson Merrill, AW saw an opportunity to turn it into a citywide rallying cry.

Built around confidence, momentum, and community, the campaign evolved from a bold 2025 partnership launch into a 2026 platform inviting San Diegans to “step up to the plate” with a team that’s got your back.

Where padres' fandom meets financial confidence

Built for every touchpoint of the fan experience, the work showed up across paid media, in-game moments, streaming, social, and the streets of San Diego.