Northern Credit Union
deliver the content they want, when they want it and conversions will follow
overview
Northern Credit Union is all about serving their Upstate New York neighbors in their branches, communities—and online. Their new website delivers that big time, with bold colors, super-friendly messaging, and functionality that makes the mobile-first site easy-to-use, conversion-focused and ADA compliant. (No wonder online conversions are up nearly 90 percent!)
Website Development
Products, pricing and people
Northern’s member focus takes many forms: a full line of products, unbeatable rates and an unrivaled commitment to giving back. The home page design lets visitors take it all in and easily find exactly what they’re looking for—faster load times get them there quickly.
Place prominent calls to action on each product page then quickly move prospects and members along the conversion path.
Northern’s community involvement is prominent on its website too.
Outcomes
48%
increase in organic search traffic
57%
increase in mobile traffic
87%
increase in online conversions