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ALS Ice Bucket Challenge

When one of our clients challenged us to the ALS Ice Bucket Challenge, we responded in a big way.

Filmed in our (tiled) lobby, outfitted with one giant kiddie pool, a volunteer “pourer” and a video camera, A&W proved we take all our challenges VERY seriously. At least one member from each agency department volunteered to get drenched for the cause. The agency donated $200 toward research to the ALS Association’s NY Chapter, in addition to individual contributions.


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