Campaigns for Molloy College, Oakwood University and St. Joseph’s College score in annual competition.
Hauppauge, NY (March 16, 2021) – Leading advertising, branding and digital marketing agency Austin Williams announced today it has won 14 awards in the 36th Annual Educational Advertising Awards (EAA), sponsored by Higher Education Marketing Report, for its work for higher education clients Molloy College (Rockville Centre, NY), Oakwood University (Huntsville, AL) and St. Joseph’s College (Patchogue and Brooklyn, NY).
This year, more than 2,000 entries were received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries.
Austin Williams took home the following awards:
- For Molloy College “Right Choice” campaign: six Gold Awards, for Integrated Marketing Campaign, Radio Advertising-Single, Television Advertising-Series, COVID Marketing Campaign, Newspaper Advertising-Series, Total Public Relations Campaign; and Two Silver Awards, for Logo/Letterhead Design and Total Advertising Campaign. Images and video from the campaign here: https://drive.google.com/drive/folders/1Ovq9bB5QAX41TLUsf-TFYICHJWaQs-70?usp=sharing
- For Oakwood University’s “Believe” Campaign: one Gold Award for Total Advertising Campaign; and one Silver Award for Integrated Marketing Campaign. See the campaign here: https://austinwilliams.com/case-study/oakwood-university-full-case-study/
- For St. Joseph’s College’s “Ready Set Redux” campaign: three Gold Awards, for COVID Marketing Campaign, Radio Advertising-Single and Television Advertising-Series; and one Silver Award for Newspaper Advertising Series. See the campaign here: LI: https://youtu.be/SqX_kZzrkcQ and Brooklyn: https://youtu.be/iJgWGO270FY
“What a year to be recognized for our work for our higher education partners!” said Eva LaMere, president of Austin Williams. “2020 brought unprecedented challenges and hurdles to overcome. We saw opportunity to demonstrate the value that colleges bring to their students, their stakeholders and their communities. We are especially proud of our team and their dedication to walking hand in hand with our clients to help guide the way through the year.”
“Responding to the crises of 2020 was not an easy marketing task,” said Ed Thompson, Vice President for Advancement for Molloy College. It took all the creative and collaborative energies of Molloy College and Austin Williams to stay on brand while crafting messaging that delivered results during a challenging time.”
“The ‘Believe, Belong, Be Here’ campaign captures the true essence of Oakwood University — spiritually, educationally, and socially,” says Dr. David Richardson, vice president of Mission, Enrollment & Retention Services for Oakwood University. “It clearly communicates our position as a leading Historically Black, Seventh-Day Adventist University and is a strong foundation for our successful student recruitment initiatives.”
“We are very proud of this campaign, and especially thankful for the creativity of our marketing partners at Austin Williams, who took an already strong brand and made it even more powerful by adapting the creative and messaging to reflect the current climate during a pandemic,” said Jessica McAleer Decatur, St. Joseph College’s vice president for marketing and communications. “The Ready. Set. Joe’s campaign continues to help strengthen and elevate the profile of St. Joseph’s College, and we are very excited to have been recognized with these prestigious awards.”
About the Educational Advertising Awards.
The Educational Advertising Awards is the largest, oldest and most-respected educational advertising awards competition in the country. This year, more than 2,300 entries were received from 1,000-plus colleges, universities and secondary schools from all 50 states and several foreign countries. Fifteen institutions were recognized by the judges as a “Best of Show” winner. Gold awards were granted to 307 institutions, silver awards were awarded to 207 and bronze awards were awarded to 159 institutions.
About Austin Williams.
Austin Williams is a full-service marketing, digital and public relations firm, creating ideas that inspire action for clients in the healthcare, higher education, financial services and professional services industries. Certified as a Women Business Enterprise (WBE) by the state of New York and the city of New York, the Long Island-based firm was founded in 1992 and was named one of the 100 fastest-growing agencies in the nation. In 2017, it was listed as a “Great Place to Work” by the institute that creates the annual Fortune 100 Great Places to Work list and received distinction as a member of the Inc. 5000 as well as a Newsday Great Place to Work (2020).