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Austin & Williams Named Creative Resource for NBTY Consumer Products Group

Long Island marketing agency Austin & Williams (A&W) today announced its selection as a creative partner to NBTY, Inc., a global manufacturer, marketer, distributor and retailer of industry-leading vitamins, supplements and sports and active nutrition products.

NBTY selected the full-service marketing, advertising, branding and digital agency to serve as an extension of the in-house creative services team dedicated to supporting many of its leading brands throughout the U.S. and Canada, including Nature’s Bounty®, Sundown Naturals®, Osteo Bi-Flex®, MET-Rx®, Pure Protein®, Balance Bar® Ester-C® and others.

“It is critical that we properly communicate the value of our brands to consumers and customers in a creatively differentiated way,” said André Branch, chief marketing officer, NBTY. “Austin & Williams is a well-respected regional marketing firm that brings both creative capabilities and strategic thinking to meet our resource needs.”

The agency is working on a variety of projects, including brand and execution management, strategy and creative conceptualization, and design, copywriting and print production.

“Naturally, everyone here at A&W is thrilled to be working with such a highly respected and globally recognized wellness company as NBTY,” says Rick Chiorando, agency principal and chief creative officer. “We’ve followed NBTY’s business success closely for years and believe they’re the perfect addition to our evolving healthcare industry practice.”

Named one of the fastest-growing agencies nationwide by Agency Post, A&W recently added several team members with significant experience in the vitamin, mineral, health and supplement as well as the consumer package goods categories.


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