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Small Business: Email is still a marketer’s best friend

By Jamie Herzlich, Newsday Small Business Reporter

In the age of social media, email may seem outdated.

But its abilities to become much more targeted have expanded over the years thanks to enhanced software and automation tools that can both segment your message by audience and automate communications, says Andrew Catalano, chief digital officer at Austin Williams, an ad and marketing agency in Hauppauge.

Read the full article on the Newsday website here.

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