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The ups and downs of making an elevator pitch

By Jamie Herzlich, Newsday

For decades, the elevator pitch has been the go-to for entrepreneurs to pique the interest of investors, partners and other key stakeholders.
As people do more of their pitching digitally these days, the elevator pitch is far from dead, but its delivery has changed depending on the platform, say experts.

Our chief digital officer Andrew Catalano weighs in on what your online persona will tell people after the pitch is done.

Read the full article on the Newsday website here.

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