The 1990s Pokemon craze opened up a world of opportunity – and a career in online marketing – for former toy store owner Andrew.
What aspect of your job are people are always surprised to find out?
How data intensive it is. On an average day, I might spend 30 to 40 percent of my time sorting through and analyzing campaign performance data. Data drives so many of the strategic decisions we make here at the agency, so it only makes sense that it receives so much attention.
What makes a great brand?
A great brand is one that stands for something-something more than a business. A great brand makes you feel a certain way. Building a brand that emotionally resonates starts with an intimate understanding of the customer and what motivates them. Advertising alone can’t do that.
What do you like about working at an agency?
Your day never turns out quite how you expect. Everything moves at a lightning fast pace in the agency world…and that keep things really interesting. Working with so many different businesses across different industries—especially in digital media—can lead to a sense of controlled chaos. But that’s what we thrive on here!
What is your favorite thing about advertising?
It’s always changing. What worked yesterday may be irrelevant today, and what will work tomorrow may not even exist yet. New opportunities can pass you by in the blink of an eye if you’re not paying close attention. This industry is a perfect fit for people that like to think beyond the realm of ordinary.