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Senior Copywriter

Kim Plummer

When Kim isn’t listening to a great story, she shares the great stories of AW’s clients—crafting communications that connect brands to their targets and inspire them to take action.

 

What makes a great brand?

A good brand meets you where you are, and a great brand takes you where you want to be.

 

What’s your favorite part of being a senior copywriter?

I love that I get to work with different clients from various industries in a range of formats. It’s a fun challenge to adapt styles and find the right tone to deliver their message.

 

What inspires you?

I find inspiration from great storytellers—especially when listening to podcasts since the stories rely on narratives alone to engage the audience. There’s something special about seeing someone without seeing them.

 

What’s the best advice you’ve ever been given?

When I was younger, my dad would always say, “Be a sponge.” I didn’t fully understand it then; I thought it just meant to soak it all in. Now I see it’s more than that—it’s not just about soaking it all in, it’s about seeing what I can learn, and what I can share with others.

 

What’s your go-to happy hour order?

Something cold, light, refreshing and bubbly… usually a Tito’s and club with a lime.

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