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paid search strategist

William Claxton

Channeling his inner ninja know-how, paid search strategist Will delivers agile PPC campaigns that help AW’s clients rise above the competition—increasing traffic, driving revenue, and generating leads.

 

What inspires you?

People with passion. Seeing a peer or mentor who’s truly passionate about something: Whether it’s a professional or personal passion, that’s what inspires me.

 

What makes a great brand?

Transparency and understanding: Understanding the consumer’s wants and needs and being transparent about the company’s own objectives.

 

What is your favorite thing about advertising?

The fluidity of it all!  Advertising campaigns have so many moving parts, and they are always subject to change.  Because of this, it’s increasingly rewarding to perfect your craft, as you find new ways to tackle old problems.

 

Any hidden talents?

I can turn a t-shirt into a ninja mask! And I can type out a pig’s face:  <(^(oo)^)>  *oink!*

 

What’s your go-to happy hour order?

Long Island Iced Tea, bittersweet bliss!

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