If you’re thinking fruit, you’re way off. If you’re thinking device or computer, then you’re on the right track! Healthcare is in a state of metamorphosis, with a full-on medical revolution unfolding before our eyes. According to global entrepreneur Peter Diamandis, this revolution is being driven by exponential technologies: artificial intelligence, sensors, robotics, 3D printing, big data, genomics and stem cells. What does this mean? Well, in the next 10 years, some mind-boggling feats of human innovation are going to completely transform the medical field. They include:
- Artificial intelligence-enabled autonomous health scans that provide the best diagnostics equally to the poorest people in Kenya and the wealthiest people in East Hampton.
- Large-scale genome sequencing that allows us to understand the root causes of cancer, heart disease and neurodegenerative diseases—and what to do about it.
- Robotic surgeons that carry out a perfect operation (every time) for pennies on the dollar.
- Growing major organs like a heart, liver, lung or kidney instead of waiting for a donor to die.
Diamandis is so committed to this revolution that he has expanded his global XPRIZE competition to the healthcare industry. His competition will encourage the brightest minds in the medical field to develop a Tricorder device that will accurately diagnose 13 health conditions and capture five real-time health vital signs, independent of a healthcare worker or facility and in a way that provides a compelling human experience. This will be made possible through talking to the device, coughing on it or doing a skin prick and the results will be more accurate than if done by a board-certified doctor!
How will this impact the way healthcare providers market themselves? Patients—who are now responsible for an expanded share of medical costs—are searching online for valuable and relevant information. Those medical providers who can quickly and effectively market, promote and publicize these innovative technologies will be that much ahead of the game than their competitors.
It’s amazing to think that the same device that will be promoting these new technologies is the same device that might one day save your life.
Austin Williams is a fully integrated advertising and digital marketing agency, our in-house services include research, brand identity, campaign development, media planning and buying, website development, digital marketing, content creation and public relations. We are a financial advertising agency, healthcare marketing agency, higher education marketing agency, and professional services marketing agency.