Higher Education Marketing

Colleges choose us because we inspire students to choose them.

We have a proven track record of helping higher education institutions like yours stand out in a crowded arena where competition is fierce on all fronts—for public dollars, private donations, the smartest students and top-notch faculty members.

How do we do it? It starts with our strong experience in the higher education category. With that baseline understanding, we dig deeper to gain more insight into what’s particularly unique about your prospective student and donor. We then connect who they are (and what they want) to who you are (and what you stand for).

It’s simply a smarter way to brand. See for yourself.

talk to us

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A group of four people sitting together and engaging in a discussion, possibly about higher education marketing. The image is tinted blue with a pattern of white triangles overlaying the bottom portion. The setting appears to be a casual indoor environment.

what we do


build standout brands

A distinctive brand campaign has become a necessity for colleges and universities looking to stand out from the competition.


increase enrollment

We’ve helped our higher ed clients fill seats with students they seek—enabling one to attract 300% more honor students to its freshman class.


drive donations

We know how to engage alumni and find new donors to fill the advancement pipeline, helping to bring in more than $60 million for one long-term client.

our clients

Logo of Adelphi University featuring the institution's name in bold, uppercase gray letters on a white background.
The image shows the University of Cambridge logo, a powerful symbol often used in higher education marketing. It features the university's coat of arms with a shield divided into four quadrants containing lions and an open book, followed by the text
The image shows the logo of Fordham University, highlighting its role in higher education marketing. It features a circular emblem with intricate designs on the left and the text
The Hofstra University logo, an emblem of higher education marketing, features a stylized
The image displays the Iona College logo, featuring an intricate Celtic knot design beside the text
Black-and-white image of the logo for Long Island University. The design features bold letters
Logo of the Metropolitan College of New York featuring the abbreviation
A gray rectangle with the word
Logo for New York Law School, featuring the school's name in bold, capitalized, gray letters with
The image displays the logo for NYU-Poly, featuring
The image shows the logo of New York Institute of Technology, embodying elements of higher education marketing. It features the institution's name in bold capital letters with
The image features the logo of St. John's University, a prominent name in higher education marketing. It consists of a shield emblem with the Latin phrase
The image features the logo of St. Joseph's College New York, a notable institution in higher education marketing. It includes the text
The image is the logo of Stony Brook University. It features a shield with a rising sun icon on the left, and the text
The image shows the logo of the University of Bridgeport, a prime example of higher education marketing. It features a circular emblem with the text

who does it

AW is a mix of former Madison Avenue warriors in search of a better quality of life and young marketing pros in the making.

Meet Our team

let’s get started

See how our years of higher education marketing experience and research-driven strategies can drive measurable results with an immediate ROI.

Contact Us