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Branding Key in Today’s Tough Economy

While many companies are slashing their marketing budgets, now more than ever it is important to have a strong brand and a proactive marketing effort.

The current economic condition offers an opportunity for those that can differentiate themselves and show true value. A recent article, Bank Marketing Fails to Reassure Wary and Befuddled Customers by Beth Snyder Bulik in AdvertisingAge, discussed the opportunities banks have and need for them to set themselves apart from the competition.

It’s a lesson every business can learn from. Let us know how your company is staying ahead in these trying times.


Austin Williams is an outcomes-driven full service advertising, marketing, digital and public relations agency, creating ideas that inspire action for clients in healthcare, higher education, financial services, nonprofits and professional services.



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