Farrell Fritz
thought-leadership drives traffic and engagement
overview
Farrell Fritz is known as a straightforward attorney-partner that clients count on for the right answers, right when they need them. The user-focused, content-rich website we created for them brings that positioning to life in a bold, contemporary way—and is bringing in more prospective clients, who are more engaged than ever before.
![A silver laptop is placed among various digital tablet and phone screens displaying different website designs, featuring text, images, and blue-themed elements. The composition suggests web development or digital marketing services offered by Farrell Fritz.](https://www.austinwilliams.com/wp-content/uploads/2019/06/Farrell_Web_1920x714_Case_Study_Full_Width.jpg)
It’s a case of giving visitors what they want
Leveraging both best practices for law firm websites and Farrell Fritz’s outstanding commitment to creating engaging content, the site features a prominent search tool for practices and attorneys—the two most-frequently searched areas on any law firm site, according to research.
![Farell Fritz Plan Notebook](https://www.austinwilliams.com/wp-content/uploads/2019/06/Farrell_1370xHeight_Case_Study_1_Across.jpg)
![Farell Fritz Desktop Website View](https://www.austinwilliams.com/wp-content/uploads/2019/06/Farrell_670xHeight_Case_Study_2_Across_Website_2.jpg)
![Farell Fritz Employee Page](https://www.austinwilliams.com/wp-content/uploads/2019/06/Farrell_670xHeight_Case_Study_2_Across_Website_1.jpg)
We also built in an easy-to-use content management system (CMS) that helps ensure the firm’s rich blog content and other thought-leadership initiatives remain front and center (and fresh).
![Three smartphones display different sections of a business app interface featuring a blue and white theme. The screens show a professional headshot with contact details, a list of business associates, and a detailed text document from Farrell Fritz, respectively.](https://www.austinwilliams.com/wp-content/uploads/2019/06/Farrell_Web_1920x714_Case_Study_Full_Width_Mobile.jpg)
Outcomes
33%
increase in overall site visits
53%
increase in average length of visit
46%
increase in practice area visits