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Farrell Fritz

thought-leadership drives traffic and engagement

overview

Farrell Fritz is known as a straightforward attorney-partner that clients count on for the right answers, right when they need them. The user-focused, content-rich website we created for them brings that positioning to life in a bold, contemporary way—and is bringing in more prospective clients, who are more engaged than ever before.

It’s a case of giving visitors what they want

Leveraging both best practices for law firm websites and Farrell Fritz’s outstanding commitment to creating engaging content, the site features a prominent search tool for practices and attorneys—the two most-frequently searched areas on any law firm site, according to research.

We also built in an easy-to-use content management system (CMS) that helps ensure the firm’s rich blog content and other thought-leadership initiatives remain front and center (and fresh).

Outcomes

33%

increase in overall site visits

53%

increase in average length of visit

46%

increase in practice area visits

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