Farrell Fritz

don’t just rebrand; reinvent


Farrell Fritz’s outdated brand identity failed to reflect the dynamic, progressive law firm attorneys—and clients—knew them to be. Our research-driven rebranding strategy connects who Farrell Fritz is to whom clients believe (and need) them to be: A knowledgeable, sophisticated and straightforward attorney/partner they can count on for the right answers, right now—when they need them.

Brand Development

Anything but “old school”

Combining a bold and contemporary icon with a powerful tagline, the firm’s new brand positions Farrell Fritz as a true partner: One that has each client’s best interests at heart—and resources to deliver success.

This brochure introduced the new brand to clients and prospects alike, bringing it to life “what success means” in firm attorneys’ own words.


Stand out (literally) from the crowd

Our differentiating print campaign deepens and extends the success message with slice-of-life executions of client testimonials.


Engage and elevate

Driving prospective clients to the firm’s practice-specific blogs strengthens their thought-leadership position in priority areas.

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