don’t just rebrand; reinvent
Farrell Fritz’s outdated brand identity failed to reflect the dynamic, progressive law firm attorneys—and clients—knew them to be. Our research-driven rebranding strategy connects who Farrell Fritz is to whom clients believe (and need) them to be: A knowledgeable, sophisticated and straightforward attorney/partner they can count on for the right answers, right now—when they need them.
Anything but “old school”
Combining a bold and contemporary icon with a powerful tagline, the firm’s new brand positions Farrell Fritz as a true partner: One that has each client’s best interests at heart—and resources to deliver success.
This brochure introduced the new brand to clients and prospects alike, bringing it to life “what success means” in firm attorneys’ own words.
Thought leadership drives engagement
With a prominent search tool for the firm’s practices and attorneys—the two most-frequently searched areas on any law firm site—and intuitive content management system (CMS) to help keep the firm’s thought-leadership front and center (and fresh), Farrell Fritz’s new site is driving in visitors, who are engaging with their rich content longer.
Engage and elevate
Driving prospective clients to the firm’s practice-specific blogs strengthens their thought-leadership position in priority areas.
increase in overall website visits
increase in average length of website visit
increase in web practice area visits