Farrell Fritz
don’t just rebrand; reinvent
overview
Farrell Fritz’s outdated brand identity failed to reflect the dynamic, progressive law firm attorneys—and clients—knew them to be. Our research-driven rebranding strategy connects who Farrell Fritz is to whom clients believe (and need) them to be: A knowledgeable, sophisticated and straightforward attorney/partner they can count on for the right answers, right now—when they need them.
![Farrell_1920x714_Case_Study_Full_Width_Mac_2](https://www.austinwilliams.com/wp-content/uploads/2018/09/Farrell_1920x714_Case_Study_Full_Width_Mac_2.jpg)
Brand Development
Anything but “old school”
Combining a bold and contemporary icon with a powerful tagline, the firm’s new brand positions Farrell Fritz as a true partner: One that has each client’s best interests at heart—and resources to deliver success.
![Farrell_670xHeight_Case_Study_2_Across_Stamp](https://www.austinwilliams.com/wp-content/uploads/2018/09/Farrell_670xHeight_Case_Study_2_Across_Stamp.jpg)
![Farrell_670xHeight_Case_Study_2_Across_Folder_2](https://www.austinwilliams.com/wp-content/uploads/2018/09/Farrell_670xHeight_Case_Study_2_Across_Folder_2.jpg)
This brochure introduced the new brand to clients and prospects alike, bringing it to life “what success means” in firm attorneys’ own words.
![Farrell_2200x818_Case_Study_Full_Width_Brochure](https://www.austinwilliams.com/wp-content/uploads/2018/09/Farrell_2200x818_Case_Study_Full_Width_Brochure.jpg)
web development
Thought leadership drives engagement
With a prominent search tool for the firm’s practices and attorneys—the two most-frequently searched areas on any law firm site—and intuitive content management system (CMS) to help keep the firm’s thought-leadership front and center (and fresh), Farrell Fritz’s new site is driving in visitors, who are engaging with their rich content longer.
![Farell Fritz Plan Notebook](https://www.austinwilliams.com/wp-content/uploads/2019/06/Farrell_1370xHeight_Case_Study_1_Across.jpg)
![Farell Fritz Desktop Website View](https://www.austinwilliams.com/wp-content/uploads/2019/06/Farrell_670xHeight_Case_Study_2_Across_Website_2.jpg)
![Farell Fritz Employee Page](https://www.austinwilliams.com/wp-content/uploads/2019/06/Farrell_670xHeight_Case_Study_2_Across_Website_1.jpg)
We also built in an easy-to-use content management system (CMS) that helps ensure the firm’s rich blog content and other thought-leadership initiatives remain front and center (and fresh).
![Three smartphones display different sections of a business app interface featuring a blue and white theme. The screens show a professional headshot with contact details, a list of business associates, and a detailed text document from Farrell Fritz, respectively.](https://www.austinwilliams.com/wp-content/uploads/2019/06/Farrell_Web_1920x714_Case_Study_Full_Width_Mobile.jpg)
DIGITAL MARKETING
Engage and elevate
Driving prospective clients to the firm’s practice-specific blogs strengthens their thought-leadership position in priority areas.
Outcomes
33%
increase in overall website visits
53%
increase in average length of website visit
46%
increase in web practice area visits