Farrell Fritz

don’t just rebrand; reinvent


Farrell Fritz’s outdated brand identity failed to reflect the dynamic, progressive law firm attorneys—and clients—knew them to be. Our research-driven rebranding strategy connects who Farrell Fritz is to whom clients believe (and need) them to be: A knowledgeable, sophisticated and straightforward attorney/partner they can count on for the right answers, right now—when they need them.


Brand Development

Anything but “old school”

Combining a bold and contemporary icon with a powerful tagline, the firm’s new brand positions Farrell Fritz as a true partner: One that has each client’s best interests at heart—and resources to deliver success.


This brochure introduced the new brand to clients and prospects alike, bringing it to life “what success means” in firm attorneys’ own words.


web development

Thought leadership drives engagement

With a prominent search tool for the firm’s practices and attorneys—the two most-frequently searched areas on any law firm site—and intuitive content management system (CMS) to help keep the firm’s thought-leadership front and center (and fresh), Farrell Fritz’s new site is driving in visitors, who are engaging with their rich content longer.

Farell Fritz Plan Notebook
Farell Fritz Desktop Website View
Farell Fritz Employee Page

We also built in an easy-to-use content management system (CMS) that helps ensure the firm’s rich blog content and other thought-leadership initiatives remain front and center (and fresh).


Engage and elevate

Driving prospective clients to the firm’s practice-specific blogs strengthens their thought-leadership position in priority areas.



increase in overall website visits


increase in average length of website visit


increase in web practice area visits


Working Together

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