Loop Loc
knock out cheaper knockoffs and regain sales
overview
It was time for this international pool safety cover manufacturer to truly stand out from the pack and stop the copycats that were stealing their share. Our integrated branding and sales strategy created quite a splash—and thousands in incremental sales from their new direct-to-consumer online channel.
Brand Development
A modern, but still memorable brand
LOOP-LOC’s beloved advertising icon—the elephant standing on the pool cover—had become cartoonish and old-fashioned (but was recognizable nonetheless). We leveraged the brand’s equity in a bold, contemporary graphic strategy that stands out from the pack and reflects the company’s position as the market leader.
Creative that’s a breed apart
With animal imagery giving a nod to the beloved Bubbles elephant icon, our arresting graphic solution stops readers in their tracks—and helps stop copycat claims with its visual depiction of LOOP-LOC’s key product identifier: The company name stitched into every cover.
Website and App Development
Maximize existing sales channels—and create a new one
The functionality we built into LOOP-LOC’s e-commerce site boosted incremental dealer sales via a new portal and opened up a completely new online revenue stream, generating thousands in incremental replacement part sales from consumers, a totally new market for the manufacturer.
The pool cover and liner app we created for dealers made accurately measuring—and selling—LOOP-LOC products on site a snap (literally).
Tradeshow
Best in breed (and best in show)
There was no denying who the “king” of pool cover manufacturers was when Loop-LOC debuted their new brand at the Northeast Spa & Pool Association convention (and took Best in Show).
Outcomes
36%
increase in average annual dealer sales
Hundreds
of thousands in new direct-to-consumer