knock out cheaper knockoffs and regain sales
It was time for this international pool safety cover manufacturer to truly stand out from the pack and stop the copycats that were stealing their share. Our integrated branding and sales strategy created quite a splash—and thousands in incremental sales from their new direct-to-consumer online channel.
Creative that’s a breed apart
With animal imagery giving a nod to the beloved Bubbles elephant icon, our arresting graphic solution stops readers in their tracks—and helps stop copycat claims with its visual depiction of LOOP-LOC’s key product identifier: The company name stitched into every cover.
The pool cover and liner app we created for dealers made accurately measuring—and selling—LOOP-LOC products on site a snap (literally).
Best in breed (and best in show)
There was no denying who the “king” of pool cover manufacturers was when Loop-LOC debuted their new brand at the Northeast Spa & Pool Association convention (and took Best in Show).
increase in average annual dealer sales
of thousands in new direct-to-consumer