Every brand has a unique and compelling story to tell.
A strong brand identity breaks through competitive clutter to connect with its targets and inspire preference and loyalty. Austin Williams develops, designs, trademarks and introduces differentiating brand identities that are proven to deliver immediate impact, foster lasting relationships and yield long-term results.
As a first step to branding, AW conducts a discovery among key internal and external stakeholders, influencers and prospects. This discovery helps identify key equities and fertile ground for brand development and yields a SWOT analysis as an important evaluative step. Our goal is to develop a positioning that reflects the core of the brand, disrupts category conventions to create new opportunity and resonates with key constituencies.