Once a competitive ice skater, Heather glides effortlessly through the world of digital marketing at AW, where she turns client goals into gold with grace and precision.
When you were 10 years old, what did you want to be when you grew up?
A professional ice skater! I competed in ice skating until middle school, and I always dreamed of ice skating on television to a nonclassical, hip song (think Brittney Spears).
What’s the best advice you’ve ever been given?
It’s okay to be uncomfortable because that is when you experience the most growth.
What makes a great brand?
Be authentic. Never force the brand into a trend that doesn’t make sense to its core values. It’s a vibe!
What do you like about working at an agency?
Working on something different every day and collaborating across teams is the most fun part of my job. It keeps me on my toes!
What’s your favorite part of being a digital marketing manager?
I love understanding our clients’ goals and getting to know them one on one. There is nothing more exciting than accomplishing a goal and surpassing expectations!