Canine Companions
donations unleashed
overview
The expertly trained service dogs Canine Companions provides at no-charge to people with disabilities have enhanced thousands of lives. The data-driven donor marketing strategies we provide the nonprofit drive in the funds and new donors to help make it possible—doubling and tripling each, respectively, in a single year.
DIGITAL MARKETING & STRATEGY
A paid social strategy that’s going to the dogs (literally)
Competition for donor dollars is fierce—especially in paid search. But our real-time results tracking showed us puppies on paid social really pays off, generating twice the online donations year over year.
TRACKING, ANALYSIS & REPORTING
We know what donors look like (and how to find more)
Facebook isn’t just for connecting with friends; it’s great for connecting with donors, too. With Facebook users driving more donations than any other audience, our strategists target others who look (and donate) just like them—increasing new donors more than 300% in one year.
EVENT MARKETING
We (heart) these heroes
And while recruiting new donors is key, we also help Canine Companions nurture, and strengthen their relationships, with existing ones, too. In fact, supporting their annual fundraisers is how we began working with them several years ago.
Outcomes
Year over year
+185%
in online donations
+353%
in new donors
85%
of new donors via paid social