Crescendo Designs
“desire” drives sales to greater heights
overview
Our “Have You Reached Crescendo?” campaign for this high-end electronics retailer is just suggestive enough to create buzz, generate brand awareness and stimulate sales—helping to make Crescendo Designs the leading firm in their eastern Long Island market, and a competitive force to be reckoned with as they head west into Manhattan.
BRAND IDENTITY
Putting high touch into high-tech
With a definite high-tech icon already in place, we set out to create a brand platform that moves beyond the hardware—and disrupts convention—with a positioning that captures Crescendo’s key differentiator: The desire to satisfy.
Passion that pops off the page
There’s nothing sexy about home automation (or is there)? With bold experiential imagery and alluring messaging, our print campaign and collateral pieces get to the heart of a high-end home automation investment: The pleasure it brings.
Website Development
An online experience like no other
The Crescendo Experience Center is one-of-a-kind. This 25,000-square-foot showroom is filled with the finest in high-end home furnishings seamlessly blended with state-of-the-art home automation technology. Bringing this unique brick-and-mortar experience—together with their client portfolio—online is the goal of Crescendo’s “virtual home.”
With a cool gallery, testimonials and a conversion-focused UX, this website drives appointments with high-end Long Island and Manhattan prospects.
Outcomes
#1
high-end home automation design firm on Long Island's East End
10X
increase in total sales during 10-year relationship
30%
increase in average project size