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Crescendo Designs

“desire” drives sales to greater heights

overview

Our “Have You Reached Crescendo?” campaign for this high-end electronics retailer is just suggestive enough to create buzz, generate brand awareness and stimulate sales—helping to make Crescendo Designs the leading firm in their eastern Long Island market, and a competitive force to be reckoned with as they head west into Manhattan.

Crescendo Designs Case Study by Austin Williams a New York Digital Marketing Agency

BRAND IDENTITY

Putting high touch into high-tech

With a definite high-tech icon already in place, we set out to create a brand platform that moves beyond the hardware—and disrupts convention—with a positioning that captures Crescendo’s key differentiator: The desire to satisfy.

Crescendo Designs Business Cards Case Study by Austin Williams a New York Digital Marketing Agency
Crescendo Designs Mini Cooper Case Study by Austin Williams a New York Digital Marketing Agency
Crescendo Designs Marketing Materials Case Study by Austin Williams a New York Digital Marketing Agency

Print

Passion that pops off the page

There’s nothing sexy about home automation (or is there)? With bold experiential imagery and alluring messaging, our print campaign and collateral pieces get to the heart of a high-end home automation investment: The pleasure it brings.

Crescendo Designs Marketing Materials Case Study by Austin Williams a New York Digital Marketing Agency
Crescendo Designs Case Study by Austin Williams a New York Digital Marketing Agency

Website Development

An online experience like no other

The Crescendo Experience Center is one-of-a-kind. This 25,000-square-foot showroom is filled with the finest in high-end home furnishings seamlessly blended with state-of-the-art home automation technology. Bringing this unique brick-and-mortar experience—together with their client portfolio—online is the goal of Crescendo’s “virtual home.”

With a cool gallery, testimonials and a conversion-focused UX, this website drives appointments with high-end Long Island and Manhattan prospects.

Crescendo Designs Mobile Devices Case Study by Austin Williams a New York Digital Marketing Agency
Outcomes

#1

high-end home automation design firm on Long Island's East End

10X

increase in total sales during 10-year relationship

30%

increase in average project size

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