enter new markets and strengthen existing ones
Building a brand that can stand up (and stand out) in Manhattan’s high-stakes architecture industry is no small feat. But newly named bld architecture is now doing just that—and growing its presence by leaps and bounds.
If you want to build up, you have to stand out
A name change from Baldassano Architecture to bld architecture (pronounced “build”) marked the 40-year-old firm’s entry into new markets and a new era.
With their name in place, we transformed it into a differentiating identity with a logo that is simple and powerful, contemporary yet timeless.
We then introduced bld’s new identity to existing and new markets with an engaging piece that communicated the meaning behind the new logo—and what it really means to their clients.