bld architecture

enter new markets and strengthen existing ones


Building a brand that can stand up (and stand out) in Manhattan’s high-stakes architecture industry is no small feat. But newly named bld architecture is now doing just that—and growing its presence by leaps and bounds.

Brand Development

If you want to build up, you have to stand out

A name change from Baldassano Architecture to bld architecture (pronounced “build”) marked the 40-year-old firm’s entry into new markets and a new era.

BLD Architecture logo concepts

With their name in place, we transformed it into a differentiating identity with a logo that is simple and powerful, contemporary yet timeless.

BLD Architecture Logo
BLD Architecture business cards
BLD Architecture Mark

We then introduced bld’s new identity to existing and new markets with an engaging piece that communicated the meaning behind the new logo—and what it really means to their clients.

BLD Architecture square 4-fold brochure

Web Development

“Project” the right image

Clean, lean and sophisticated, the website we developed for bld is a clear reflection of the firm’s aesthetic, a perfect showcase for their portfolio and, of course, a portal for potential new business.

Laptop showing BLD Website Homepage
BLD Architecture Website Team Page
BLD Architecture Website Bio Page
BLD mobile website screens

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