Ocean Financial Federal Credit Union
turning shared values into a strong marketing platform
overview
The Catholic faith is vital to Ocean Financial’s mission—and to their members. This series of videos communicates how that faith translates into financial benefits for the communities the Long Island credit union serves.
The “Values” video uses unique motion graphics to introduce prospects to Ocean Financial’s brand mission and how it can make a difference to their financial lives. The same creative approach promotes products and services to existing and prospective members on the credit union’s owned social properties, online and in the branch.
Designed to both brand and sell, the “Silent Heroes” broadcast campaign communicates how Ocean Financial’s shared values benefit its members—and the community at large—using relatable, real-life scenarios.
