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Ocean Financial Federal Credit Union

turning shared values into a strong marketing platform

overview

The Catholic faith is vital to Ocean Financial’s mission—and to their members. This series of videos communicates how that faith translates into financial benefits for the communities the Long Island credit union serves.

Image of a desktop computer showing the application in which the video is made in
Showing custom icons of the piggy bank and bicyclist in which pieces of the OFFCU logo is being used
Showing custom icons of the church and automobile in which pieces of the OFFCU logo is being used

The “Values” video uses unique motion graphics to introduce prospects to Ocean Financial’s brand mission and how it can make a difference to their financial lives. The same creative approach promotes products and services to existing and prospective members on the credit union’s owned social properties, online and in the branch.

Designed to both brand and sell, the “Silent Heroes” broadcast campaign communicates how Ocean Financial’s shared values benefit its members—and the community at large—using relatable, real-life scenarios.

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