St. Joseph's University, New York
more than ready to recruit new students
overview
Elevation to university status gave the former St. Joseph’s College the impetus to turn its award-winning “Ready. Set. Joe’s” positioning into a unifying messaging platform for the school’s three distinct campuses—Long Island, Brooklyn, and Online. Our research-driven creative refresh did just that (and more) by focusing on what’s at the heart of St. Joseph’s mission and uppermost in students’ minds: A quality, affordable college education that prepares graduates for a meaningful career.
![](https://www.austinwilliams.com/wp-content/uploads/2023/01/SJNY_1920x714_Case_Study_Full_Width_Window.jpg)
Video & Motion
Unifying but unique
With each brick-and-mortar campus—bucolic Patchogue, Long Island, or super-hip Clinton Hill, Brooklyn—serving as a backdrop, our recruitment video spots deliver the same compelling messaging to attract and engage the University’s career-focused student targets.
Outdoor
Taking it to the streets
![](https://www.austinwilliams.com/wp-content/uploads/2023/01/SJNY_1370xHeight_Case_Study_1_Across_OOH_2.jpg)
![](https://www.austinwilliams.com/wp-content/uploads/2023/01/SJNY_670xHeight_Case_Study_2_Across_OOH_Ariel.jpg)
![](https://www.austinwilliams.com/wp-content/uploads/2023/01/SJNY_670xHeight_Case_Study_2_Across_OOH_Bus.jpg)
![](https://www.austinwilliams.com/wp-content/uploads/2023/01/SJNY_1920x714_Case_Study_Full_Width_Trestle.jpg)
Driving in interested students…
While video drives awareness of the college and its high-priority programs, our print and digital executions drive students to enroll—whether at a campus event or online.
![](https://www.austinwilliams.com/wp-content/uploads/2023/01/SJNY_670xHeight_Case_Study_2_Across_PrintAd_A.jpg)
![](https://www.austinwilliams.com/wp-content/uploads/2023/01/SJNY_670xHeight_Case_Study_2_Across_PrintAd_B.jpg)
![A person holds a smartphone displaying an advertisement for Stevens University, designed by the creative team at Austin Williams. The screen shows a young woman and the text](https://www.austinwilliams.com/wp-content/uploads/2023/01/SJNY_1920x714_Case_Study_Full_Width_Phone.jpg)
Digital
to brick & mortar—and online—campuses
![A promotional graphic for St. Joseph's University New York, created by Austin Williams. The graphic highlights](https://www.austinwilliams.com/wp-content/uploads/2023/01/SJNY_1370xHeight_Case_Study_1_Across_Digital_2.jpg)