St. Joseph's University, New York

more than ready to recruit new students


Elevation to university status gave the former St. Joseph’s College the impetus to turn its award-winning “Ready. Set. Joe’s” positioning into a unifying messaging platform for the school’s three distinct campuses—Long Island, Brooklyn, and Online. Our research-driven creative refresh did just that (and more) by focusing on what’s at the heart of St. Joseph’s mission and uppermost in students’ minds: A quality, affordable college education that prepares graduates for a meaningful career.

Video & Motion

Unifying but unique

With each brick-and-mortar campus—bucolic Patchogue, Long Island, or super-hip Clinton Hill, Brooklyn—serving as a backdrop, our recruitment video spots deliver the same compelling messaging to attract and engage the University’s career-focused student targets.

Austin Williams, a person with glasses and long hair wearing a green sweater, stands in front of large windows, holding a book and a backpack. The text
A young person stands outdoors on a college campus, smiling at the camera. Behind them is a brick building with large windows and greenery. The words
A woman with long, light brown hair smiles warmly at the camera. She is indoors with a blurred background showcasing a well-lit room with shelves and a lamp. The text
A healthcare worker adjusts their face mask while wearing blue gloves and a white protective suit. The background is a blurred hospital setting, and the text
A man in a white lab coat stands in what appears to be a laboratory. He has short brown hair and is looking directly at the camera with a slight smile. The name


Taking it to the streets


Driving in interested students…

While video drives awareness of the college and its high-priority programs, our print and digital executions drive students to enroll—whether at a campus event or online.

A person holds a smartphone displaying an advertisement for Stevens University, designed by the creative team at Austin Williams. The screen shows a young woman and the text


to brick & mortar—and online—campuses

A promotional graphic for St. Joseph's University New York, created by Austin Williams. The graphic highlights

Get ready to be inspired. Subscribe now.