Sterling National Bank
integrated digital and print strategy beats industry benchmarks
overview
When interest rates increase, so does the competition for CD dollars. This integrated digital and print campaign for New York-based Sterling National Bank helped them compete with their better-known bank competitors in their new markets, delivered more than 3,400 qualified leads in six months and conversion rates far above industry standards.
Get the word out
A mix of digital display and print ads used engaging lifestyle imagery and consumer-focused messaging to standout from competitors’ “rate box” approach and connect with targets. Paid search and digital remarketing banners target rate shoppers.
Track every lead that comes in
Dynamic call tracking—technology that enables a website to dynamically display a unique phone number based on the referring source—allowed us to track every lead back to a particular source (organic, paid search, remarketing).
Outcomes
37%
lower cost-per-lead than average for CD products
60%
higher click-thru rate (CTR) than industry average for paid search campaigns
130%
higher CTR than industry average for digital display campaigns