Arlington Federal Credit Union

not just mobile-friendly, member-friendly


Arlington Federal Credit Union’s dedication to helping members along their financial journey resulted in a website that was educationally robust, but slow to load—and virtually impossible to navigate on a mobile device. Now they have a site that’s still content rich, yet mobile-friendly and conversion-focused, delivering a more relevant, meaningful and satisfying experience for each user—and unprecedented outcomes for the Virginia credit union.

a clear message—and path forward

With brand and product messaging sharing center stage on the site’s homepage banner, there’s no mistaking how AFCU feels about their members—or how Virginia residents can take advantage of the credit union’s market-leading product offers.

Unique products. The best rates. Community-driven service.

the big picture, in little bites

AFCU has a lot to say—about their products, and about their commitment to both members and the communities they serve. “Snackable” content and a modular design let them say it without “scroll fatigue.”

local visuals, global appeal

Site graphics combine rich local imagery with not-your-typical lifestyle photography giving the site a distinct look-and-feel that’s community-focused yet universally appealing.

conversion-focused, on-page experiences

With a solid paid search strategy in place, our conversion-focused on-page experience turns this vehicle’s high-potential traffic into stronger sales.

cool “school” tools

Each product page features a prominent toolbox, providing easy access to educational resources AFCU believes most of their members want—without disrupting the sales experience for those who don’t.


Within eight months of launch:


online applications and account openings


increase in total site visitors


increase in mobile visitors


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