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Arlington Federal Credit Union

not just mobile-friendly, member-friendly

overview

Arlington Federal Credit Union’s dedication to helping members along their financial journey resulted in a website that was educationally robust, but slow to load—and virtually impossible to navigate on a mobile device. Now they have a site that’s still content rich, yet mobile-friendly and conversion-focused, delivering a more relevant, meaningful and satisfying experience for each user—and unprecedented outcomes for the Virginia credit union.

a clear message—and path forward

With brand and product messaging sharing center stage on the site’s homepage banner, there’s no mistaking how AFCU feels about their members—or how Virginia residents can take advantage of the credit union’s market-leading product offers.

A computer monitor displays the Arlington Community Federal Credit Union website. The homepage shows people planting a tree with the text

Unique products. The best rates. Community-driven service.

Three vertical banners promoting financial products: 
1. Certificate with 2.75% APR for higher returns.
2. Checking account rewards.
3. Credit card with 13.25% APR focusing on travel, dining, groceries, and gas rewards. Each has a

the big picture, in little bites

AFCU has a lot to say—about their products, and about their commitment to both members and the communities they serve. “Snackable” content and a modular design let them say it without “scroll fatigue.”

Three smartphones display different screens of a savings and banking website. Screens show a share savings account, tradeshow information, and business savings with high dividend rates. The layout features text, images, and informational buttons on a purple and white background.

local visuals, global appeal

Site graphics combine rich local imagery with not-your-typical lifestyle photography giving the site a distinct look-and-feel that’s community-focused yet universally appealing.

Screenshot of the Arlington Community Federal Credit Union website homepage. It features a top menu bar with navigation options, a central banner titled
A series of website screenshots are displayed in a grid layout on a white background. The screens feature various images, text, and buttons related to health and community topics. The images include cityscapes, people interacting, and community events.

conversion-focused, on-page experiences

With a solid paid search strategy in place, our conversion-focused on-page experience turns this vehicle’s high-potential traffic into stronger sales.

A webpage titled

cool “school” tools

Each product page features a prominent toolbox, providing easy access to educational resources AFCU believes most of their members want—without disrupting the sales experience for those who don’t.

Screenshot of a financial institution's webpage for Arlington Community Federal Credit Union. The page features a section on new and used car loans, a smiling person in a car, and an interest rate offer of 3.69%. There is a sidebar with various links circled in blue.
Outcomes

Within eight months of launch:

10K

online applications and account openings

35%

increase in total site visitors

86%

increase in mobile visitors

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