putting local pediatric care top of mind with parents
PM Pediatrics specializes in urgent care for patients from the cradle to college. We created a program around Senior Medical Advisor and practicing pediatrician Dr. Christina Johns to position PM Pediatrics as a trusted, top-of-mind resource for parents when the need arose for urgent medical care for their child.
Live from the local news couch
We utilized our knowledge of local news producers’ needs to bring timely information to parents getting their kids ready for weekend sports.
Advice for kids playing outside (and their parents)
Working with our paid marketing strategy we placed editorial content in a popular local family magazine to build Dr. Christina’s medical reputation and elevate market exposure for PM Pediatrics.
One hit on TV, unlimited reach online
We served up additional helpful medical advice to New York City-area TV stations with the knowledge of their online presence, creating useful content accessible from mobile devices.
potential audience for local TV hits across 3 markets