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Rollstone Bank & Trust

set the stage for future growth

overview

Massachusetts mutual savings bank Rollstone Bank & Trust has strong community roots dating back to 1846 and a solid plan for future growth beyond their existing branch footprint. Now, their new research-fueled brand campaign is driving awareness—and consumer interest—worthy of both.

Tagline Development

The heart of what matters

The result of extensive internal and external market and competitive research, the bank’s new tagline captures what their millennial and mass affluent targets really want from their financial partner—and what Rollstone delivers.

Rollstone Bank & Trust Logo

Video and Motion

Real stories …

Client and employee research uncovered incredible stories of above & beyond service, creating a compelling platform made all the more real with a standout split-screen execution.

Rollstone Bank & Trust Phone Call Ad
Rollstone Bank & Trust Video Ad
Rollstone Bank Advertisement

Print

Real connections …

Leveraging the & in the bank’s name as a distinctive and unifying visual tool, the campaign features executions targeted to Rollstone’s priority customer segments: small business owners, millennials and mass affluents.

Rollstone Bank & Trust Ad
Rollstone Bank & Trust Cheers Ad
Rollstone Bank & Trust Magazine Advertisement

Promotional executions announce the bank’s entry into new geographies, while in-branch collateral supports product sales goals in existing locations.

Rollstone Bank & Trust Informative Printout
Rollstone Bank & Trust Print Ad Example
Rollstone Bank and Trust Pamphlet
  • Rollstone Bank Phone Ad

Digital Marketing

Real results

A multifaceted digital strategy—comprising paid search, SEO, display and remarketing elements—drives awareness, impressions and conversions that are well above the industry average.

Rollstone Bank & Trust Ads
Outcomes

217%

higher-than-average paid search click-through rate

86%

increase in first-page Google rankings

122%

higher-than-average display advertising click-through rate

Working Together

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