Rollstone Bank & Trust
set the stage for future growth
overview
Massachusetts mutual savings bank Rollstone Bank & Trust has strong community roots dating back to 1846 and a solid plan for future growth beyond their existing branch footprint. Now, their new research-fueled brand campaign is driving awareness—and consumer interest—worthy of both.
Tagline Development
The heart of what matters
The result of extensive internal and external market and competitive research, the bank’s new tagline captures what their millennial and mass affluent targets really want from their financial partner—and what Rollstone delivers.
Video and Motion
Real stories …
Client and employee research uncovered incredible stories of above & beyond service, creating a compelling platform made all the more real with a standout split-screen execution.
Real connections …
Leveraging the & in the bank’s name as a distinctive and unifying visual tool, the campaign features executions targeted to Rollstone’s priority customer segments: small business owners, millennials and mass affluents.
Promotional executions announce the bank’s entry into new geographies, while in-branch collateral supports product sales goals in existing locations.
Digital Marketing
Real results
A multifaceted digital strategy—comprising paid search, SEO, display and remarketing elements—drives awareness, impressions and conversions that are well above the industry average.
Outcomes
217%
higher-than-average paid search click-through rate
86%
increase in first-page Google rankings
122%
higher-than-average display advertising click-through rate