Rollstone Bank & Trust
set the stage for future growth
Massachusetts mutual savings bank Rollstone Bank & Trust has strong community roots dating back to 1846 and a solid plan for future growth beyond their existing branch footprint. Now, their new research-fueled brand campaign is driving awareness—and consumer interest—worthy of both.
Real connections …
Leveraging the & in the bank’s name as a distinctive and unifying visual tool, the campaign features executions targeted to Rollstone’s priority customer segments: small business owners, millennials and mass affluents.
higher-than-average paid search click-through rate
increase in first-page Google rankings
higher-than-average display advertising click-through rate