Community First Credit Union of Florida
drive awareness up and new members in
overview
“Just Be Yourself:” For Community First Credit Union of Florida, this message of authenticity isn’t just a tagline; it’s the essence of their unique person-first culture. Now, it’s also powering an ownable creative strategy that’s differentiating the $2.2 billion financial cooperative from the competition, generating double-digit awareness increases—and membership growth—the very first month.
VIDEO & MOTION
making a (bold) statement
Visuals showing true personalities in front of vivid, colorful backdrops stand in bold contrast to the slice-of-life visuals that are a category table stake.
DIGITAL
driving conversions
Product-focused digital display, audio and paid social executions target in-market financial services shoppers.
EVENT MARKETING
building community
On-brand consumer activation tactics engage the audience, incite participation, generate talk-value and stickiness—and give community members the opportunity to “own it,” too.
Outcomes
One month into the campaign:
10%
increase in unaided brand awareness
10%
net new member growth
29%
increase in conversions